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We are seeking to fill the following positions:

Profound Group is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, nationality, disability or age.

If you are interested in an Apprenticeship, please visit our dedicated Apprenticeship Profound Recruitment webpage here.

Current vacancies available:

Profound Staff Vacancy - Digital Marketing Executive

Digital Marketing Executive

Salary/Rate
Negotiable on experience

Location
Peterlee, Durham

Profound Group
Established in 2006 and awarded grade 1 by Ofsted in 2010 for value for money training, Profound are a dynamic and rapidly expanding training and employment agency. Recognised as a leader in work-based learning and employability programmes, we pride ourselves in achieving our employability strapline in 'people who go further'. Aligned to this, we also run a successful warehouse and forklift training centre and enjoy a number of contracts with schools across the North East to deliver a Careers Education and Guidance service.

Responsibilities will include:

  • Increasing learner and employer client base, building partnerships,
  • Above and below the line advertising
  • Development of a recruitment strategy to support the various learner recruitment requirements across all parts of the business (direct and to employers)
  • Development of a marketing strategy to support the recruitment strategy which is cost effective and measurable
  • Set marketing targets, KPIs, manage budgets, control and show return on investments.
  • Track success of recruitment campaigns and implement most effective approaches to specific recruitment requirements
  • Copy write marketing material to suit the target market
  • Ensure recruits are tracked onto the appropriate course and assess success rates subsequently informing the effectiveness of marketing
  • Actively review marketing channels and suggest areas for improvement
  • Online marketing, SEO and retargeting, new media, social media, content marketing, affiliate marketing, corporate social responsibility,
  • Google Adwords, PPC AdWord Campaign monitoring
  • Monitoring the performance of the online and offline lead generation campaigns
  • Post campaign follow up - pro-actively manage the lead management process to ensure leads associated with marketing activity are tracked via our CRM system and can be used to demonstrate return on investment
  • Identify opportunities to promote marketing success both internally and externally.  This will include client wins, success stories and references and will involve working closely with internal communications and media relations
  • Manage a client reference and success story programme
  • Master and leverage group tools as appropriate to role e.g. newsletter builder, social media channels

Essential Skills

  • Qualifications: Degree or equivalent qualification (essential)
  • Experience in a marketing background, preferably within the education sector
  • Excellent written English and communication skills
  • Creative marketing ability
  • Proven organisation skills
* Adobe product knowledge desirable, Photoshop, InDesign, Illustrator


If you feel you have the skills detailed above and is looking for long term career progression and development, don't hesitate to apply today. To apply for this position then email your CV and Portfolio to alan.revie@profoundservices.com

What people say...

"I would like to thank Profound Services for the help they gave me, I was a full time dad and have been out of work for some time. I asked at the job centre about a warehousing course I could possibly go on as there were a number of job opportunities in that area, they put me in touch with Profound who offered me a place on their warehouse and storage NVQ course."

Richard Wilson, Warehouse Feedback